Experiment Design Made Easy

About the workshop:
This workshop will provide a practical method for enhancing engineering creativity. The method is based on the Theory or Inventive-Problem Solving (TRIZ in its Russian acronym), developed after thorough analysis of some 2.5 million inventions described in the world patent databases. TRIZ has been successfully applied to solve complex technological problems at Ford, General Motors, Chrysler, Rockwell Automotive, UNISYS, Case Corporation, Ryobi, and many others. This problem solving methodology will be taught through an interactive approach. Participants will get hands-on experience in solving various real-life problems and will receive a set of course notes describing TRIZ with numerous problems and their solutions. More than forty case studies from different fields of engineering will be analyzed in detail. Use of the Invention Machine? Lab? software will be demonstrated.

Part of the time will be reserved for solving problems provided by the participants.

Learning Objectives:
  • How to overcome psychological inertia and to direct the creative effort towards the most promising solutions.
  • How to define problems in the complex practical situation.
  • How to develop breakthrough concepts of solutions.
  • How to replace trade-off with real solutions satisfying all conflicting requirements.
  • How to maximize utilization of available resources.
  • How to visualize future evolution of your product or process.
  • How to build patent fences and circumvent competitors?patents.
  • How to use TRIZ software packages.
  • How to implement TRIZ in your organization.

  • Who Should Attend?
    Anyone who is involved wit
    h the development of new technology ?engineering and R&D executives, project leaders, designers, researches, engineering consultants, inventors, patent lawyers ?can benefit from learning this methodology.
    Workshop Highlights:

  • Introductions / Course Objectives
  • Opening Comments, Introductions, Logistics
  • High Level Description of 25+ Techniques to be discussed
  • Importance of Innovation
  • Innovation Defined
  • Brief intro to TRIZ main concepts .

  • 8 Deadly Barriers to Innovation – Learn what can keep people from maximizing their creative potential. Discussion on typical strategies for Innovation and how to break common barriers to ensure the best path to Innovation and solution set to difficult technical problems.
  • Risk (Real and Perceived)
  • Psychological Inertia (Paradigm Paralysis)
  • Project Constraints
  • Lack of Knowledge
  • Conflicts or Contradictions
  • Large Ego's
  • Unpredictable Future
  • Solving the “Wrong Problems", and the power of Functional Thinking
  • Examples .


  • Introduction to over 25 Technological and Psychological Methods for Innovation, Concept Generation, and Problem Solving (There are over 300 pages of Course Material explaining the "how-to's" of each of the items below.  Examples of each discussed, some of the techniques have a whole Chapter devoted to them.)
  • Abnormal or Unexpected Uses – Watching through Ethnographic Research for those “unique” Customer's who use the product in ways not intended.
  • Brainwriting 6-3-5 – A technique that uses a non-verbal process to draw out the participation of “less verbal” team members and builds on others ideas.
  • Can't fix it, Feature it! – A little Reverse Psychology may go a long way.
  • Classic Brainstorming – Use the best “Rules” of Brainstorming for interesting ideas.
  • Customer Modifications – Watching Customer's Behavior.
  • Concept Selection – Object evaluation of alternatives.
  • DeBono's Techniques – Different Thinking styles. The 6 Hats and more.
  • Early Adapters / Lead Users – First to use or Experts in the product can add considerable insight.
  • Enliven the 6 Senses – Involve as many Senses as possible to create a “Memorable Sensory Experience”.
  • Feature Transfer – To transfer the best of alternative systems into a single concept.
  • Function Modeling – Describing your situation in a “functional language” for optimum solvability.
  • Having the “Right” People – Have a good group of the “Right” players for best results.
  • Inventive Principles – A TRIZ method for dealing with contradictions in Product Development.
  • Knowledge Mining – The use of linguistic algorithms for advanced Semantic research.
  • Lateral Benchmarking – Looking outside your industry to similar products for ideas.
  • Morphological Tables – The use of a matrix to develop an array of alternatives.
  • Nature – Look to Nature for ways to deal with your problem.
  • Painstorming – Identifying and developing countermeasures to your Customers “pains”.
  • Pagoda Effect – Sometimes “getting lucky” will pay off, hard to count on though.
  • Patent Analysis – Leverage the Information Age and the Intellectual Property of the Worldwide Patent Offices.
  • Patterns of System Modification – Over 20 “trends” engineering systems often follow as they evolve.
  • Pugh Concept Selection – An objective approach to converge on the best concept amongst your ideas.
  • Scope Expansion – Two Strategies to expand the scope on what you currently offer to differentiate yourself from the competition.
  • SCAMPER – A few basic techniques for idea generation.
  • Scientific Effects – Use an impressive cross industry and cross discipline repository of Scientific Phenomenon.
  • Separation Principles – 4 clever techniques to deal with Physical Conflicts.
  • Simple Synectics – Idea generation using unrelated stimuli.
  • Super Lateral Benchmarking – Look at the best things humans have done that appear to be that are completely unrelated to your business.
  • Trend Analysis – Understanding Important Trends and their impact on your offering.
  • The Trimming Technique – Structure rules and algorithms for cost and Complexity Reduction.
  • Time Savings – Save your Customers time and they will appreciate it with increased market share.
  • Use of Resources – Search “inside the box” for solutions to the problem.
  • Unexpected Uses – Watch customers for “unique” uses or applications of the product.

  • "Ideality" and The Ideal System - Approach the situation seeking the Ultimate Goal.
    • Definition
    • Strategies to approach the Ideal System
    • Examples
    • Group Exercise/Workshop .

  • Using Resources- Utilization of "free" or inexpensive resources in the system or super-system area to improve the Ideality of the system and/or speed up the next generation development.
    •The 5 Resource Categories
    •Examples
    •Group Exercises / Workshop .

  • Resolving Technical Contradictions
  • Definition
  • How Engineers typically deal with Technical Conflicts
  • The TC to PC conversion
  • Altshuller's Contradiction Matrix – A method for dealing with over 1200 common “Technical Conflicts”
  • Altshuller's 39 Parameters
  • Altshuller's 40 Inventive Principles
  • Algorithm for using the Matrix
  • Difficulties & Suggestions for Altshuller's Matrix
  • Examples
  • Group Exercise / Workshop .

  • Resolving Physical (or Logical) Contradictions
  • Definition
  • How Engineers typically deal with Physical Conflicts
  • The TC to PC conversion
  • The transformation of Technical Conflicts into Physical Conflicts and vise-versa
  • The 4 Separation Principles
  • Examples
  • Group Exercise/Workshop .

  • Function Analysis – A structured method of formulating “Engineering Situations” for optimum solvability.
  • Function Modeling Goals and Steps
  • Function Modeling Elements
  • Building a Function Model
  • The FAST Diagram
  • The “Trimming Technique” – Complexity and Cost Reduction techniques.
  • Group Exercise/Workshop.

  • Trends of Technology Evolution – Historical Technology Trends are useful to extrapolate likely future evolutions. Learn numerous technology “Trends and Patterns” that can be useful in solving engineering problems, as well as, “predicting” where your technology is heading.
  • Can we predict the future?
  • Description of the 8 “Classic” TRIZ Technology Trends
     • S Curves, Ideality, Dynamicity, Automation, etc.
  • 19 additional Trends (System Modification Patterns) that can be useful in solving engineering problems as well as “predicting” where your technology is heading.
  • Group Exercise/Workshop .

  • Demonstration of State-of-the-Art Innovation Software – De monstration, explanation, Case Study, and “Hands on” interactive activities using leading Innovation software.  See how a leading software for Innovation automates the Innovation Process.  This software has its roots in TRIZ, Value Engineering, and Advanced Semantic Analysis using Linguistic Algorithms.
  • Product and Process Function Analysis - Automate the Function Analysis & Modeling of Engineering Systems, Sub-systems, or components. Helps to m odel & analyzes a product/system by defining component functions, evaluating "functional" interactions, & proposing ways to increase the "Value" of the system.
  • Competitive Benchmarking using the Worlds Patent Offices
  • Animated Scientific Knowledgebase of Scientific Phenomenon and Engineering Examples organized into Functional Folders.   Over 9,000 animated Scientific Effects and Engineering Examples are available.
  • System Modification Patterns - L everage Technology Trends to accelerate the advancement of your Engineering Systems.
  • Use Altshuller's Contradiction Matrix for Engineering Conflicts.
  • Advanced Worldwide Patent Analysis
     • United States , Japanese, European, Ireland , United Kingdom and the World International Property Organization.
  • Advanced Deep Web Knowledge Mining and Extraction - Patented Semantic Processing software reads and understands the essence of any electronic-text English document. This software “reads” the documents looking for topics, problems, & solutions (concepts) discussed, and then it automatically builds a knowledge base organizing the found knowledge with hypertext links to all source documents.
  • Case Study Examples .

  • Integrating Systematic Innovation methods with other Leading DFSS Methods.
  • Learn an integrated DFSS (Design for Six Sigma) approach to developing world class Products and Services .

  • Custom Group Workshops on "Real" Projects (Optional)
  • If time permits, or is designed into the Course Agenda, Attendees may break up into teams to work on real projects. (Optional)
  • Innovation Software may be temporarily loaded to individuals' workstations for group projects.
  • Group Presentations of progress. (Optional)

  •   Keys to Success for fostering a Culture of Innovation
  • Concept Evaluation, Synthesis, and Selection
  • Pugh's Concept Selection
  • Robust Decision Making with Accord TM   (Optional)
  • 5 Keys to successful “Innovation”
  • The “Right” Atmosphere
  • The “Right” People
  • The "Right" Projects
  • Maintaining Momentum
  • Leadership Responsibilities


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